In a surprising move for will.i.am and for 3D Systems, the company has issued a press release stating:
January 8, 2014 – 3D Systems today announced that will.i.am, global entertainer, entrepreneur and philanthropist, joined 3DS as its Chief Creative Officer. In this leadership role, will.i.am will inspire, shape and drive all of 3DS’ initiatives to mainstream the use of 3D printing through major collaborations with creative brand partners, innovative global campaigns and educational grand challenges designed to grow the popularity of 3D printing.
The addition of will.i.am to the 3DS team brings tremendous talent, vision and influence, and underscores the company’s commitment to democratize 3D printing. 3DS plans to leverage will.i.am’s international creative industry network to immediately extend its reach into select high-end fashion accessories houses, leading entertainment and life style brands and key corporate sponsored educational and sustainability initiatives.
“3D printing lets you get involved, be a part of the creative process and the story of the items you make,” said will.i.am, Chief Creative Officer, 3DS. ”For me it’s a dream come true to work with 3DS, the company that invented 3D printing and launched an entire platform that all other industries depend on. I am so thrilled to begin to fuse my creativity and experience with the technology that is poised to change how we create, make and express ourselves.”
“We’re excited to partner with a pop culture influencer of will.i.am’s caliber who really gets 3D printing and its potential,” said Avi Reichental, President and CEO of 3DS. “will.i.am is a global tastemaker who embodies the essence of creativity and entrepreneurship, and we are fortunate to have him as our guide on this exciting journey.”
Original press release